User blog comment:Dengarde/It's called "Samurai: Dead Rising"/@comment-68.103.174.75-20100912212539/@comment-64.160.161.4-20100913172312

Development budgets and promotional budgets are typically mutually exclusive. This almost certainly didn't effect the time or money put into the actual game, but rather took some out of the Japanese promotion; so instead of a few more billboards, they have this.